Solutions · DTC

Own the brand. Own the checkout. Own the margin.

Direct-to-consumer brands get everything they love about Shopify — a beautiful storefront and a proven checkout — then keep 100% of revenue and full control of the code.

For growing brands

Stop renting your storefront and paying a fee on every order. Build a brand you actually own — and grow without the tax.

Why DTC brands switch

Everything Shopify does. None of the tax.

0% platform fees

Keep every dollar of every sale. Bring your own processor — we never tax your revenue.

A storefront that’s yours

Real source access to fast, editable themes. Pixel-match your brand without fighting a black box.

Checkout you control

Edit fields, logic, upsells, and design on the highest-converting page in commerce — no certification required.

AI-native merchandising

Search, recommendations, and copy assistance built in — so a lean team merchandises like a big one.

Built in, not bolted on

The growth features you’d normally pay apps for.

Subscriptions, reviews, fast pages, and flexible fulfillment ship in the box — so your budget goes to product and acquisition, not plugins.

Subscriptions

Recurring orders, prepaid plans, and one-click management — built in, not a paid add-on.

Reviews & UGC

Collect and display verified reviews and photos natively, boosting trust and SEO out of the box.

Speed by default

SSR storefront with tuned caching hits Core Web Vitals budgets so you rank and convert.

Flexible fulfillment

Rates, zones, and carriers you configure — plus local pickup and delivery when you need them.

One-page checkout

Contact → delivery → payment on a single, fast page you can extend with your own logic.

Own it forever

Export your code and self-host anytime. No lock-in, no re-platforming tax on your growth.

The math

Numbers that move with you, not against you.

0% Platform transaction fees — keep 100% of revenue
100% Source access to storefront and checkout
<2.5s LCP budget on storefront pages, mobile
“We moved our whole DTC line over in a weekend, kept the checkout our customers already trusted, and stopped handing over a percentage of every order. Margin went up on day one.”
Priya Nair Founder, Northlight Goods

Plays nice with your tools

Payments, email, ads, and analytics — connected out of the box.

Launch your brand. Keep your margin.

Spin up a store free, no credit card required. Bring your catalog and grow on a platform that never taxes your success.